How important are elements? Think of it this way - it is the single most important element on the page, bar none. The element is displayed in the browser title bar. It is displayed as a link to your site from the SERPs. I think I've viewed over a million titles over the years, if not, it sure feels like it. After you've created so many, developing effective titles becomes second nature, it becomes habit. I'm going to use a widget manufacturer in California as an example. P...

Well if they could log in then you could give people a site specially programmed for them. They tell you where they live specifically and then your content reflects their registration data, (specific shipping charges, targeted sales, ect..) and if your really good, it could try to up sell on something they have bought in the past. (Not sure about the technical side of this or price, maybe only for the big dogs). I would still allow them buy without registration, but maybe offer an incenti...

- Keywords in META keywords tag that don't appear on the page I have several technical students working for me on content building. They generally take an existing page and do "save as" for a new page. They very often forget to change the title, description and/or the keywords. I would say the majority of webcontent builders have little idea about meta tags. - Excessive repetition of keywords and keyword phrases in a short period. For example, a keyword phrase repeated 4+ times in a s...

1. the first "visible" words on the page are extremely important. Go to each web page > select edit from menu bar > "select all" and paste into a word processor. If for example the first word that appear are say: > HELP! > Contact Us > Departments > and your site isn't really about > HELP! > Contact Us > Departments > then your site/page(s) are poorly targeted. 2. if you can't get back to the mainpage from almost all other web pages your web site isn't link savvy. Normally the mainpage ...

From my perspective, the name of your file for the Site Map is of no importance. Now, when it comes to visitors, that's another story (the visible text link). Since I've been using the term Site Map from the beginning (early 1996), I may be a little biased in this. I think the term Site Map gives the visitor a clear definition of where to find the mother of all pages. Now, if you want to be creative and use a keyword rich link to the site map, you could. But, will the visitor understa...

Landing Pages: basic introduction When seeking links to their sites, some webmasters make the mistake of thinking that everything has to point to their index page, or else that they need to spread a lot of links around a lot of different product pages. In such instances, these webmasters are overlooking the clear efficiencies of Landing Pages for their link building programs. What are “Landing Pages”? Landing Pages are nothing more complicated than information rich pages. Each page...

There is hardly anything in the world that can not be made a little worse and sold a little cheaper -- and the people who consider price alone are this man's lawful prey. *********************** I mention that 19th century quote from John Ruskin, to point out that if you did use any or all of those points above, it will be no time before someone offers a cheaper price. When that happens, do you lower your prices to compete? If what you are trying to do is find a fair pricing system, ...

Webrings were very popular several years ago. There are two type of webrings: 1. Intrasites. An intrasite webring is designed to increase/facilitate navigation and improve traffic within pages of a site or portal. 2. Intersites. An intersite webring is designed to increase/facilitate navigation and improve traffic between sites. The democratic idea, behind a webring, is that sites (or pages) part of the pre-patterned link structure (circular, in this case) have the same probability ...

Seems to me that if Google could've kept the details of PR 100% confidential and under wraps (ok, impossible) that it might have been a good reflection of the web. As it is now, they have, in succession: 1.) Implicitly encouraged everyone to spend very valuable resources acquiring links... 2.) But penalized, progressively stronger, linking to vague "bad neighborhoods" ... 3.) Which has resulted, just for one example, in a surprisingly large number of websites simply pulling the plug o...

My strategy has been to interweave the outbounds throughout the site. I also build pages that are specific to resources, favorites, etc. I've not named a links page links.htm in over 4 or 5 years. Never had any problems getting them indexed or getting respectable PR for them (in Google's case). On my resources pages I like to use an or structure. Fashion your resource pages like the SERPs (title/description/image) and I think you'll be one step ahead of the game. I also like to include ...

Freeware1 Bar graphs Freeware1 Web Browsers (GRML) Freeware1 Web Browsers (GRML) Freeware1 Web Browsers (GRML) File Guru Bar graphs File Guru Web Browsers (GRML) File Guru Web Browsers (GRML) File Guru Web Browsers (GRML) File Hungry Bar graphs File Hungry Web Browsers (GRML) File Hungry Web Browsers (GRML) File Hungry Web Browsers (GRML) File Hungry Web Browsers (GRML) I would be very, very hesitant to devote any time to sites that offer "free U...

Bar graphs Web Browsers (GRML) Web Browsers (GRML) Web Browsers (GRML) Bar graphs Web Browsers (GRML) Web Browsers (GRML) Web Browsers (GRML) Web Browsers (GRML) Bar graphs Web Browsers (GRML) Web Browsers (GRML) Web Browsers (GRML) The first thing you're going to want to look at are the backlinks. This will show you if there are other websites where your competitor is advertising or where it's receiving free traffic. Also, many websites have...

Bar graphs Web Browsers (GRML) Web Browsers (GRML) Bar graphs Web Browsers (GRML) Web Browsers (GRML) Web Browsers (GRML) Bar graphs Web Browsers (GRML) Web Browsers (GRML) Web Browsers (GRML) My personal view on outbound is that you do this primarily for your visitors. It's a long-term thing, and outbound links are really not always easy. Quite a few strictly corporate sites don't have outbound links. Imho, the types of sites that can get away with this...

GRML Web Browsers for bar graphs Web Browsers (GRML) Web Browsers (GRML) Web Browsers (GRML) GRML Web Browsers for bar graphs Web Browsers (GRML) Web Browsers (GRML) Web Browsers (GRML) GRML Web Browsers for bar graphs Web Browsers (GRML) Web Browsers (GRML) Web Browsers (GRML) People embark on reciprocal linking campaigns with the idea that it will benefit both sites _in a PR sense_ . Let us take Site A's links page. Let's say it has 10 interna...

GRML Web Browsers for bar graphs Web Browsers (GRML) Web Browsers (GRML) Web Browsers (GRML) GRML Web Browsers for bar graphs Web Browsers (GRML) Web Browsers (GRML) Web Browsers (GRML) GRML Web Browsers for bar graphs Web Browsers (GRML) Web Browsers (GRML) Web Browsers (GRML) I believe that if you have an ecommerce site you shouldn't link out, at all. I'll stress the ecommerce angle here - any other site and I'll be the first to admit that I don't...