How to use and benefit from landing pages.
Landing Pages: basic introduction
When seeking links to their sites, some webmasters make the mistake of thinking that everything has to point to their index page, or else that they need to spread a lot of links around a lot of different product pages. In such instances, these webmasters are overlooking the clear efficiencies of Landing Pages for their link building programs.
What are “Landing Pages”?
Landing Pages are nothing more complicated than information rich pages. Each page can be as niche specific - or general - as required. And although it is common for Landing Pages to be set up as internal pages, sometimes it is simply more efficient to turn a site index page into a single landing page.
Do not think of landing pages as merely a short piece of text to rank with - Landing Pages are essentially the marriage of links and content into a truly fruitful working relationship. Ultimately, Landing PAges are built to benefit both humans and spiders.
How to set up Landing Pages
It is often a good idea to optimise for multiple keyphrases or topic areas – do so by providing a keyword-rich heading, accompanied by a few sentences of text relating to that keyword/keyphrase, and then accompany this with a keyworded link to your deeper content.
Do this for multiple variations of your most important keywords, and take into account issues such as keyword order (first keyword in a keyphrase/searchterm is determinative in Google, for example), and also plural and singular forms (for example, “insurances” is far less competitive than the singular form “insurance”.
Of course, also bear in mind geo-targeting and spelling errors, where you feel you can cleanly get away with them. However, remember that Landing Pages are essentially for humans as well as spiders, so the pages must look useful to both.
Feel free to link to Landing Pages from important areas of your website - they should be regarded as a natural - and extremely useful - part of it. A more explanatory and keyword focused form of a sitemap, if you will.
The Secret of Landing Pages
Really, the principle of the Landing Page for link building purposes, is no different for general on-page SEO. The key point is examining what information you are providing, and providing it on a very selective basis. There is a very subtle different in applying Landing Pages than general content SEO work, because of the extremely selective and targeted manner in which Landing Pages are built.
And here is the secret of Landing Pages – when you set up your keyword anchor text to your Landing Pages, not only will you rank for the keywords in your anchor text – but your anchor text will also combine with your keyworded headings and keyworded on-page links, to produce a wide range of secondary search terms you can rank much more easily for – yet still remain targeted and focussed on your chosen subject area.
The biggest secret is learning to apply a number of different areas of text and links, with keyworded headings. And as information is the key to success, the more highlighted information (headings, anchor text, etc) that you provide, the greater the potential use for ranking in those keyworded areas.
This is why Landing Pages have become a generally useful as part of Link Building SEO – because of the extremely controlled way that information can be delivered and targeted.
GRML web browsers
GRML web browsers
Pioneer Report web browsers
GRML web browsers directory
GRML web browsers directory
Bar graphs (GRML web browsers)
Tree MDI (GRML web browsers)