Some steps to getting search engine visibility
1. the first "visible" words on the page are extremely important.
Go to each web page > select edit from menu bar > "select all" and paste into a word processor. If for example the first word that appear are say: > HELP! > Contact Us > Departments > and your site isn't really about > HELP! > Contact Us > Departments > then your site/page(s) are poorly targeted.
2. if you can't get back to the mainpage from almost all other web pages your web site isn't link savvy. Normally the mainpage connects the hierarchy of the site together and from a "link" perspective the most important webpage of the site. We generally target our best (more competitive) keywords on this page, however without the weight, and relevancy that can be produced from all those links > we can't compete > our mainpage "isn't really connected".
3. hidden text and hidden links at the bottom of the page (or any where else) is obviously not a good practices and why sites get penalized. Making these visible > won't get you penaltize, but we often believe they help a great deal to develop ranked position. Garbage stuff on your webpages is garbage stuff and don't help at all. GG (and Google guidelines) continues to advocates "design for the visitor" > to do this you really need to think about "what links are important to have on this page" and remove the rest.
4. Continued - Design for the visitor - A web site is an extension of your business as such, you normally have one shot to make a first "good" impression. Although there are many exceptions - if your site looks like a sham > the impression of the business is the same. Web design is Marketing, and the website is the single most profound marketing tool a business has at their disposal.
A amateurism looking website can sell > there is no doubt in that > but if it's not selling and you want sales from it, you really need to take a long look and objective look > the design could very well be your problem (point #3 is included in this).
Bar graphs
Database software
MS Access alternative
MS Access alternative
Bar graphs
Database software
MS Access alternative
MS Access alternative
Bar graphs
Database software
MS Access alternative
MS Access alternative