Encouraging a sense of trust in potential customers
Well if they could log in then you could give people a site specially programmed for them. They tell you where they live specifically and then your content reflects their registration data, (specific shipping charges, targeted sales, ect..) and if your really good, it could try to up sell on something they have bought in the past. (Not sure about the technical side of this or price, maybe only for the big dogs).
I would still allow them buy without registration, but maybe offer an incentive for signingup, like free shipping on their first order or something free with their order.
I would also add that when you are leading the customer on through the sales process to give them the option at each step to "buy now" or to continue to learn more about the "benefits" (good tip) of the product. Don't sell the steak, sell the sizzle as they say. This gives you the opportunity to break down the apprehension about buying online or from you store for the first time.
Oh and it may have been said before on here, but show your physical address, a telephone number and a picture of you and your staff and if you have one, your bricks and morter store. This ups the trust level, cause not only do you have to sell the product, you have to build trust between you and the consumer.
Bar Graph software
Data entry software
Data entry software
Data entry software
Bar Graph software
Data entry software
Data entry software
Data entry software
Bar Graph software
Data entry software
Data entry software
Data entry software