Pricing web space

Successful strategies for getting a fair value for web space.

Published on February 18, 2005 By woodsix In Internet

A friend/client put me in charge of ad sales on his site, because he's good at generating the content but he's not good at sales -- or billing. So he gave me all the contacts and said, "Here's the list of current advertisers, and here's the waiting list." And I went, "Waiting list?!" That told me something immediately: The price was too low.

Bar Graphs software
Data entry software
Inventory software
Backlinks (Link popularity)

Bar Graphs software
Data entry software
Inventory software
Backlinks (Link popularity)

The trick is figuring out how much your ad space is actually worth, as well as making the system fair. You want potential advertisers to see the process as fair. This way fewer complaints and grumbling from around the web and a better reputation.

Bar Graphs software
Data entry software
Inventory software
Backlinks (Link popularity)

So I thought about it and I figured, sell the space at auction! That way we find the *exact* market price. Plus advertisers can't complain about the price because we don't set it, they do. (In fact, before we went to the auction format a few advertisers grumbled about the price. But now nobody complains even though the price is three times higher.) Also, there's no more waiting list: Every time we have a space available every single one of our potential advertisers has an equal shot at getting it.

Bar Graphs software
Data entry software
Inventory software
Backlinks (Link popularity)

Bar Graphs software
Data entry software
Inventory software
Backlinks (Link popularity)

Isn't this fair?

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