Finding good strategies for keywords and linking
(web browsers) Bar Graph MDI
(web browsers) Headlines MDI
(web browsers) Pioneer Report MDI
(web browsers) Tree MDI
GRML web browsers
Web Browsers - Bar Graph MDI
Web Browsers - Headlines MDI
Web Browsers - Pioneer Report MDI
Web Browsers - Tree MDI
Web Browsers - Bar Graph MDI
Web Browsers - Headlines MDI
Web Browsers - Pioneer Report MDI
Web Browsers - Tree MDI
Just for fun use your favorite keyword and let’s do a bit of research together and see what we find. In general terms I’ll share my experience with you and maybe in turn some will feel like sharing their general experience with this.
Now I’ll give you a little tip with this research game we’re playing, pick a keyword that’s closer to the top in importance for your industry, maybe not the most niched.
So, I have my keyword and what I am looking for in this round are people who are practicing some form of reciprocal linking. How am I to know that? Hopefully they will come right out and tell me.
I search first for the most common one we use
Keyword add url [I’m using a two word financial phrase, fairly common]
Surprise – the listing page is dead, as is its root, and the indented second listing.
The third listing then looks good. I’m taken to a page that works and initially it looks nice. Upon closer inspection though I see that although it appears the webmaster understands the concept of separating themes, they’ve done so all on the same page. They’ve actually done a good job of differentiating three audiences and there are listings for each, but why did they keep them all on the same page? Lazy? Or maybe they just don’t know, or they didn’t take the planning a step further or asked themselves enough questions? Anyway – they show me right up front where they want me to go to add my site so I click on. I’m taken to a page that gives me a couple of ideas for code to use as an exchange and a form to use to submit my site. That’s nice. On the form they ask for where I have placed their link.
Ok, this is a pretty good example of someone making a better effort than most to present a reciprocal linking program. Of course they didn’t explain to me their policy. They didn’t ask me use the code and link to well where on my site? And they don’t tell me what types of sites they will link back to so I don’t waste my time. Is it just the three themes they offered on the link page I came in on or are they willing to explore ideas for an additional audience.
I want a link to an email and a name. I don’t care if it’s a real name or something that’s been made up but I may want to write and it makes it more personable if you tell me who to write to. Yes, you’ll probably want to protect your email on the other end from spam just don’t hold back from me, give me a way to communicate. I like comment areas on forms to if not an email address. This is a site I would want to communicate with first before I waste my time linking with no good feeling that I’ll get an exchange. They do have a link to a form where I can communicate with them but it’s obviously for their sales, not to answer my questions. I have to ask myself if the time and effort is worth it to pursue this. I have a preset list of what I consider risk plus effort versus benefit that I apply to each site I evaluate. While on the surface this site looks good, might be a great match for my client, on and on but is it worth it?
By the way, nice Pagerank on that site and they get another listing with an intent to their root. That brings us to the 5th listing.
This one takes me right to the page I submit to. I find a defined policy, which includes communication policy. Very nice format, although the font is way too small. No need for a reciprocal link, although they don’t state that I assume it because they don’t ask for the information on their form. So, I then go see where I might be listed if I get in. They really don’t tell me what kind of sites they include but I can see from the navigation that the sites relate to my theme so I take the time to follow them around where I do eventually, three clicks later, find some listings, none with clean straight links, ugh.
Do you get they idea? I can go on and on and maybe that’s what we all need to learn this better. The process of research is incredible. After about 20 of these I might try another tack and try another search. How about
Keyword reciprocal
And so it goes. When I have time a bit later, I’ll be happy to play the game further with you all if you think it helps.