affiliate programs and marketers

What works on the web and the state of affiliate marketing

Published on June 17, 2005 By woodsix In Websites

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Virtually every large e-tailer offers an affiliate program and employs a full-time affiliate manager (which by the way in many cases is a 6-figure salary position)...Why? Because affiliate marketing is a key part of an e-tailers overall marketing strategy and it works very successfully for both parties.

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Sure there are tons of people who have failed miserably at affiliate marketing, but the failure of some (or even many) does not mean the system itself is a failure.

AM's are not "parasites feeding on the inefficiencies of the SE's". Sure there are incidents where this is true but in many cases, AM's build quality sites that offer categorized product information for interested buyers. A lot of us will feature one product niche and offer several related products within that niche available from multiple affiliates.

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The true failure on the web is the content site. You spend 100's of hours and 100's of dollars producing a quality content site only to earn little if any revenue. If builders of content sites would start with a business plan before venturing into the development of the site maybe there would not be so many failures in that aspect of web business.

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If your content site was unable to close the sale and the surfer went back to Google to continue shopping for a product then the fault is not in the system of affiliate marketing, the fault is on your inability to provide enough information to make the user want to buy.

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Comments

kona0197

on Jun 17, 2005

Oh look - more SPAM! Get a life Woodsix...

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