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what is the best way to approach this
Published on April 12, 2005 By woodsix In Search Engines
Anybody cheap is bad, ergo if it's way expensive it must be good? Not.

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It's the same as any other consulting. If you had the expertise you wouldn't need the consultant. So what do you do when you hire a lawyer? You trust him.

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Upon what do you base that trust?

- professional references/referrals
- education (school calibre) and work history (CV or resume or bio)
- gut instinct and impressions from meetings
- opinions of others knowledgable in related fields
- described process of billing/charging/planned work.
- perhaps issues related to jurisdiction and size of firm, etc.

SEO is no different. The fees are just as high. Retainers are common. Do it the same way.

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And as I do with lawyers, you can always hire a second one to audit the first one at least in the proposal stage. If you find a good one that is too busy to take your work (or is not interested because it's too low level) thay may agree to the consult for a fixed fee. They get a a chance to see someone else's work, and getpaid for their expertise alone (no work obligation).

If you do that make sure your contract with #2 permits you to share the proposal/plan with your "associates and hired expert advisors" or something like that so you don't do any harm.

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